The Penguin and Panda updates from Google ushered in a revolution in the way content was generated for the internet. Poor quality content and duplicate content suffered penalization from Google, forcing them to lower rankings on search engine result pages. As a consequence, SEO Australia providers were forced to abide by ethical SEO services and content generated was required to meet the standards of the newly introduced guidelines.

The latest Hummingbird update will prove to be a step in the right direction as it will promote the comprehensive upgrade in the level of quality being generated for the internet ensuring that the end user had access to high quality and accurate information for their queries.